About us
We are a digital creative production studio, with automation at its core.

Using our cloud-based automated production platform, we help brands and agencies produce digital creative assets at scale and speed. Our capabilities span across all screen and media types, including DOOH, social, display, video, emails, and HTML landing pages.

Pre pandemic the world was already ‘digital’, the tools were in place. However, the last few years have accelerated digital behaviour and pushed it into every corner of peoples’ lives. The need for connected digital experiences has gone mainstream and the fact that all screens and channels will be increasingly bought programmatically, means advertisers can more readily utilise the different channels and platforms available.

We believe that purely automated systems lack flexibility and the personal touch and that a combination of experts who can utilise technology on behalf of clients can make all the difference. We aren’t restricted by templates nor resource and are able to offer an effective and efficient solution tailored to each organisation. With the continuing rapid growth in digital advertising globally and the resultant requirement in digital assets, Digital Mill, with over 150 digital specialists are well placed to serve this growing need for brands and agencies.

 

Vision

Much like industrialisation revolutionised manufacturing in the late 1700s, it is our belief that digital automation technology can do the same for creative production today.

Mission

We were founded to help brands and agencies revolutionise their approach to large scale creative production.

Method

Our approach is designed to unlock marketing potential through smart automation technology and smart people.

Who we are
The founders

Digital Mill founders, Steve and Vin, two long serving members of the UK digital industry, initially worked together in 2012 when Steve was the Digital Production Director at Saatchi & Saatchi London and Vin was CEO of Branded3. In a moment of serendipity, they reconnected in early 2021 which culminated in the launch of Digital Mill.

Digital Mill is a hybrid model of on and offshore digital production experts, underpinned by automated cloud technology to provide a fast, scalable and cost effective solution tailored to the needs of global brands.

Steve Lawson

CEO

Steve has overseen the success of global and national marketing production campaigns for some of the world’s biggest brands and agencies. He has previously worked in senior roles within Isobar, Saatchi & Saatchi, and Omnicom and has worked with clients such as the adidas Group, BT, Nokia, Visa, T Mobile, Sony PlayStation, Sony Music and the BBC.

Vin Chinnaraja

Chairman

Vin co-founded Branded3 in 2003 and exited to Kin + Carta (then St. Ives) in 2013. After a successful handover to management, he fully exited the business at the end of 2015.  Since then, Vin has gone on to invest in several technology and media businesses including Hark, Connective3, Forde Baker, Lion + Mason and now Digital Mill.